Would you like to sponsor the Tacoma Freedom Fair?

TITLE CREDIT
The sponsors name can be used as part of an event or venue title, allowing for increased identity and potential for media usage; i.e., "The Emerald Queen Fireworks Extravaganza", "The Seafirst Spectacular", "The TCI Tacoma Airshow", "Boeing Main Stage", "The Coca-Cola Classic 3-on-3 Basketball Tournament", the Metro Parks Family Fun Zone, etc.

P.A. ANNOUNCEMENTS, RADIO PROMOTIONAL
SPOTS AND TAGS
Promotional spots and commercial tags will recognize major sponsors during the live radio broadcast of the airshow narration, on the event PA system throughout the day, and from the live entertainment stages. Several stations will also be doing extensive pre-show promotion of key elements of the festival and live remote broadcasts.

SIGNAGE AT SPONSORED VENUES AND EVENT LOCATIONS
Banners and signs provided by sponsors will be put in place by the festival staff. Size, location and quantity will be determined by the sponsorship level and location of the event sponsored. All signs and banners must be supplied by June 15 and be suitable for outdoors.

FEATURED USE OF SPONSORS LOGO
Based upon the category a logo can be placed on the event map in the official Freedom Fair program. Placement of a logo for title sponsors will correspond with the location of the venue they sponsored. The program has guaranteed distribution by the Tacoma City Paper to a circulation of over 100,000 readers; 15,000 more are distributed free to the public. (Note: Photostats or computer disk of the logo must be provided by May 1 to meet production deadlines.)

PRODUCT SAMPLING & COUPON DISTRIBUTION RIGHTS
Sponsor provided product or service coupons offering free or discounted items can be distributed with entry forms for the Cruz-In Classic Car Show, as boater passes for log boom space, or as parking passes. Coupons may also be distributed with the kid's carnival prizes or the Official Event Program handed out at the festival. Coupons can be designed to double as a boarding pass for the festival shuttle bus or as tickets to reserved seating sections. Title sponsors may circulate in the audience to conduct sampling and coupon distribution.

RIGHT-OF-FIRST-REFUSAL TO RETAIN
A SPONSORSHIP CATEGORY
Title sponsors may lock up their venue for next year if this option is exercised by November.

OPPORTUNITIES FOR EMPLOYEE VOLUNTEER INVOLVEMENT
The festival has many great ways to involve employees, let's discuss ways we can include them and their families in what promises to be a memorable and fun experience.

INCLUSION IN EVENT MATERIALS, MEDIA
RELEASES AND ADVERTISING
Sponsors can be included in media packets, press releases and materials used to promote their involvement with the event. If applicable, appearances at appropriate venues by a sponsor's mascot or promotional character can be arranged to enhance exposure to the sponsor.

CORPORATE HOSPITALITY SUITE
Diamond and Gold level sponsors may reserve (on a first-come-first-served scheduling basis) a premier hospitality location for hosting a special corporate reception or company picnic. The suites are great for entertaining key clients and employees during the festival.

PATRIOT PASS
Pass holders receive VIP access to premier waterfront locations to view the airshow and fireworks display. Invitations to exclusive VIP hospitality areas provide rare opportunities to meet visiting dignitaries and performers. A special sound system is provided for enjoying the airshow and fireworks broadcast coverage. Patriot pass holders are entitled to VIP parking privileges, shuttle bus services, special offers, free food and beverages.

ON-SITE BOOTH SPACE FOR SALES AND
MARKETING OPPORTUNITIES
Opportunities to set up a 10'x20' booth to: display products, do product sampling, conduct sales or gather customer information. Specialty booths work great for relationship marketing and building goodwill. Examples of specialty booths are the U. S. West "Blessings of Liberty" exhibit, Brinks Home Security "Lost Kids Corral", and Kraft "Hanger Hang Out" autograph tent.

INTRODUCTION OF EVENTS BY CORPORATE
EXECUTIVES OR VIPs
This is a great opportunity for sponsors to put key people in the spotlight and meet the public. Presenting sponsors may also provide taped messages to be played throughout the day.

USE OF THE TACOMA FREEDOM FAIR LOGO
(Not for merchandise licensing)
If approved for the current festival year, a sponsor may use the Freedom Fair logo on advertising and promotions to expand customer awareness of the sponsorship involvement with the event. An official product or service designation is negotiable.

SPONSOR ADVERTISEMENT AND RECOGNITION IN OFFICIAL PROGRAM
Based upon the level of support advertisement space is guaranteed in the official event program. Distribution is guaranteed to be 35,000 by a Tacoma news paper and 15,000 more will be distributed free to the festival crowd on July 4th. (Camera-ready art must be supplied by May 1; color and ad placement will be available at the sponsor's expense unless otherwise negotiated.)

LISTING ON A NATIONWIDE AIRSHOW
HOTLINE AND OUR WEB SITE
Diamond and Gold level sponsors will have their title events listed on the Freedom Fair web site accessed by thousands a year. The Tacoma News Tribune may include information on "Trib*Line" for thousands of callers to access information about the event.

AIRCRAFT RIDES, CONTEST AND
CROSS PROMOTIONS AVAILABLE
Sponsors have a large degree of flexibility in creating promotions or contests that will help drive sales or traffic. Airshow sponsors can use or run a contest to win an opportunity to fly with one of the airshow performers.

Click one of the four links (in red) below to jump to one of these parts of the Tacoma Freedom Fair sponsorship proposal:
THE FREEDOM FAIR OPPORTUNITY	SPONSORSHIP CATEGORIES
SPONSORSHIP INFORMATION	EXECUTIVE SUMMARY